Development Mantra chanted by Narendra Modi when he was CM of
Gujarat connected well with urban and rural voters. By the time last
general elections he became powerful brand which appealed to all. His
brand image might have taken a beating in the recent Delhi and Bihar
assembly elections but his reputation increased in the international
arena. Only recently he became the 9th most powerful persons in Forbes
list of 2015.
Anything that connects with Modi is attracting the attention of everyone. Online portal launched on his name merchandise T-shirts to pen drives inspired by Modi. Now more and more items are getting included and according to the latest Modi saree is appealing everyone. Navin Israni, owner of the saree shop in Kolkata's New Market says “
Narendra Modi is a phenomenon. He's not only one of the most powerful people in the world but also charismatic and a crowd-puller. It was only time before he graced sarees. We came up with the design after he won the elections and it's been a hit. We have sold around 700-800 pieces over a year.
The sales have picked up as Modi's popularity has surged by leaps and bounds,“The six yard saree with Modi's visage printed costs Rs 1200 each. But Israni adds “We do not wish to disrespect our honourable Prime Minister. To disregard him will be to do the same to India. Hence, the sarees have been carefully designed so that the face doesn't fall anywhere but on the pallu,“
Anything that connects with Modi is attracting the attention of everyone. Online portal launched on his name merchandise T-shirts to pen drives inspired by Modi. Now more and more items are getting included and according to the latest Modi saree is appealing everyone. Navin Israni, owner of the saree shop in Kolkata's New Market says “
Narendra Modi is a phenomenon. He's not only one of the most powerful people in the world but also charismatic and a crowd-puller. It was only time before he graced sarees. We came up with the design after he won the elections and it's been a hit. We have sold around 700-800 pieces over a year.
The sales have picked up as Modi's popularity has surged by leaps and bounds,“The six yard saree with Modi's visage printed costs Rs 1200 each. But Israni adds “We do not wish to disrespect our honourable Prime Minister. To disregard him will be to do the same to India. Hence, the sarees have been carefully designed so that the face doesn't fall anywhere but on the pallu,“